Building a product without understanding the problem is like charging ahead blindfolded. Every decision is a guess, every feature a gamble, and the cost of getting it wrong can be huge.
That’s why I run Product Discovery Sprints.
They’re short, focused, and designed to give you and your team the clarity and confidence you need before you invest months of time and money into development.
What it is
A Discovery Sprint is a rapid, structured process that helps you:
Identify the real problem worth solving.
Understand the people who need it solved.
Validate your riskiest assumptions early.
Explore opportunities and prioritise what matters most.
It’s not about having all the answers. It’s about asking the right questions — and walking away with a clear, actionable map of where to go next.
How I do it
Here’s how a typical sprint runs:
Frame the challenge – we define the problem space clearly so the team knows what we’re tackling.
Unpack what we know – bring out existing evidence, ideas, and assumptions.
Talk to users – quick, focused interviews to test the riskiest assumptions.
Prototype fast – we build something tangible, even if it’s rough, to put ideas in front of people.
Test and learn – get real feedback from users to see what sticks and what doesn’t.
Map next steps – we finish with clear priorities, agreed actions, and evidence to back them up.
It’s hands-on, collaborative, and deliberately fast-paced. The aim is not to produce a 100-page report, but to create evidence-backed alignment so you can move forward with purpose.
Why it matters (aka the Rumsfeld bit)
Most product teams live in the land of known unknowns: they know there are gaps, but they’re not sure what’s missing. Worse, they stumble over unknown unknowns — the blind spots that only show up once you’ve wasted six months building the wrong thing.
A Discovery Sprint surfaces those gaps before they cost you. It turns your assumptions into known knowns: tested, documented, and ready to drive decisions.
That’s the difference between stumbling forward and moving with intent.
What you get
Clarity – a shared understanding of the problem, users, and opportunities.
Confidence – decisions backed by evidence, not hunches.
Focus – clear priorities and next steps, agreed by the whole team.
Speed – weeks of alignment and validation compressed into just a few days.
It’s the fastest, smartest way to avoid building something nobody wants.
Ready to sprint?
If your team is stuck debating features, chasing hunches, or building without confidence, it’s time to stop guessing.
Hire me to run a Product Discovery Sprint.
In a few days, you’ll move from assumptions to clarity — and set your product up for real impact.
Message me, or head to jasonpbell.com/services to get started.