I help organisations figure out what users really need — and make sure that insight gets used

Direct and effective insight

Too much research ends up as reports nobody reads. I fix that. Whether it’s a quick audit, planning and facilitating a Design Sprint, or stepping in as a fractional Head of Research — I make research land, stick, and shape better products and services

Why work with me?

• I don’t just deliver reports — I make sure insights get used.

• I’ve worked across government and private sector, so I know how to deal with politics as well as pixels.

• I keep it simple: clear, actionable insight, explained in a way that lands with teams and decision-makers.

• And if it takes a metaphor, a sketch, or a pop-culture reference to get the point across, I’ll use it.