It's the User EXPERIENCE, stupid!

Why is user experience paramount in today's digital world?
What can we learn from the failure of some companies and the success of others?

Can we turn our products and services into rituals for our users? We sure can, let's take a closer look at a thriving business to find out their tricks.

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The Curious Cycle of Onboarding, Accessibility and the Royal Rumble

What in the hell has this got to do with usability, accessibility and onboarding you ask? Am I running out of pop-culture to apply to product development or do I simply wanting to barrage you with wrestling gifs? Well, not only does the Royal Rumble illustrate good onboarding, aim for user retention and aim to be as accessible to as wide an audience as possible, it does give me the chance to share some incredible gifs.

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