Monetaria

Monetaria was a financial management solution aimed at people looking to increase their savings and reduce their carbon footprint for an eco-friendly approach to personal finances.

The app aimed to provide users with the ability to track the carbon footprint of the purchases they made and help them to reduce harmful spending. Users could also offset any excesses and even become carbon neutral to greatly enhance their eco-awareness, while also maintaining better overall spending habits.

On the project, I lead the user research which included building user profiles through a series of qualitative user interviews. Our team tested the app for usability and how users would engage with the service matching functionality to their motivations.

The research revealed how different societal groups approach spending, our users needed to know how socially-responsible their spending was and their global impact.